Parlor Spider...Step In, Little Fly

Insightful thoughts and/or rants from atop the soapbox from one who wishes to share the "right" opinion with everyone.

Sunday, June 23, 2013

The Kid Makes A Comeback!

One doesn't simply close a gold mine and walk away when ore is still available and eagerly sought after. However, that's what it seemed like last year when the Hostess Company filed for Chapter 11 bankruptcy and caused a gold rush-like run on Twinkies, Hostess CupCakes and (to a lesser degree) Donettes. Despite the mythical shelf life of "forever," we all knew that Twinkies would NOT last that long, even as we began to hoard them in the prepper shelters we'd begun. Now, it seems that we were a bit premature: Twinkies are about to return.
Following a restructuring of the company after it was bought out by Metropolous & Co. as well as Apollo for $410 million last year, the company is about to rebound. "There's gold in them thar Twinkies," seems to be the rallying cry as the company recently noted a July 15 return date on the shelves for the cakes.
Metropolous & Co is well-known for buying bankrupt business, revamping them, and selling them for a profit. Holdings currently include Hardee's, Chef Boyardee, and Pabst Brewing Company, so restructuring Hostess (minus union labor, of course) is a natural fit.
While there is talk about some possible recipe changes (gluten-free, for example), one thing that is so far guaranteed NOT to change is the price: a box of 10 Twinkies will remain at $3.99.
And the shelf life will be 45 days...not infinity.


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