Social Justice: With Pretzels

We are generally surrounded by the mundane, the ordinary. It's truly too seldom that we glimpse more than a fleeting glance of innovation, creativity and fun...all in the cause of social justice. Fortunately, there's Ben & Jerry's.
The Vermont ice cream maker, founded in 1978 by a pair of self-confessed hippies, has long been the standard for providing a quality product yet adhering to the principles of social awareness. Even though the original duo sold out to Unilever Corporation in the year 2000, it would seem that the company maintains its tie-dyed roots.
Of course, we've all been anxious to see what the latest flavor would be, and we've been treated to such taste-tinglers as

Mission to Marzipan

,

Cherry Garcia

,

Cinnamon Buns

,

Chocolate Therapy

, and the aforementioned

Imagine Whirled Peace

. For those waistline watcher, there's even sherbet(NOT "sherbert")flavors like

Berried Treasure

.
"Social justice can and should be something that every human being is entitled to," according to current CEO Walt Freese (How's THAT for an appropriate name?)
So, naturally, following the latest policital to-do, the company emerged with

Yes Pecan

, a clever take on a favored political slogan. However, the stated goal to "celebrate with peace, love and plenty of ice cream" has been elevated to a new level of social consciousness by its latest flavor venture.

Chubby Hubby

, a flavor comprised of a vanilla malt ice cream filled with chocolate covered, peanut butter-filled pretzel nuggets and laced with ripples of fudge and peanut butter, recently got a name makeover. On Tuesday, Vermont became the latest state to grant marriage licenses to same-sex couples; in honor of this momentous occasion, Ben & Jerry's rechristened

Chubby Hubby

as

Hubby Hubby

.
Now, like or hate the social implications of the arrangement and/or the law, you have to admit that Ben & Jerry's is a company with a knack for marketing.
'Way better than vanilla...which we already have in excess!
Hubby Hubby will be available for one month in Vermont. We, however, can still get the great flavors in Chubby Hubby...before loosening our belts a notch or two.