Manly, Yes, But I Like It, Too

I think it's about time that guys get something of our very own! It used to be football was OUR domain, but now, even Green Bay has a team in the "Lingerie League," a quasi-professional women's football league in which women are dressed scantily but are accorded helmets and shoulder pads (and VERY little else!). Of course, maybe that makes the whole deal a "man's" activity since I doubt the stands are occupied by young girls who want to grow up to play football in their underwear.
Now, however, the "metro" guy has taken on a serious look at his feminine side; mind you, this is not a bad thing...it's long overdue, but we've lost that one "thing" that we could say was just for men (other than beard and mustache coloring agents).
I know the "man cave" idea has caught on, and beer commercials are aimed specifically AT men ("That was the second unmanly thing you've done today.") so it seems as if I'm not the only one who's noticed a deterioration of what it means to be (or at least act like) a man. fortunately, perhaps, the folks at Dr. Pepper have noticed, and the company has introduced Dr. Pepper 10, and the marketing is aimed at men...only men...no women allowed.
Since men feel that diet sodas are unmanly, Coke Zero and Pepsi Max really never made it. "Me worried about my waistline?" seemed to be the idea...so men refused to drink it Dr. Pepper 10 has actual sugar in it, not that namby pamby artificial diet crap, and this is designed to draw men to it like flies to a, well, sugared drink container. At 3 grams of sugar and 15 calories per 12-ounce can, this Dr. Pepper is far less weighty than the original that featured 40.5 grams of sugar and 150 calories,
The gunmetal gray container has a manly look to it, and the Facebook page for the drink is not accessible to women as it features "manly" shooting galleries in which the shooter aims at targets like high heels and lipstick containers! really.
The whole point, I guess, in addition to being manly is to get men to consume less sugary drinks, since, according to the National Center for Health Statistics, males between the ages of 12 and 19 drink the most of this type of sugary beverage every day, averaging 273 calories per day...what health experts call "wasted" calories.

My two cents' worth:

$.01: Any number of studies indicate that even consuming diet soda results in weight gain...mostly since people drink more of it thinking that it's not bad for their weight.

$.02: I doubt a teenager will be duped by the "manly" aspect. A shooting gallery on Facebook? Yes (but is a shooting gallery actually a good idea for impressionable minds?); however, a teen's idea of manly is alcohol, not a quasi-diet soft drink.

Now, if someone could prove how Dr. Pepper 10 would help young men become irresistible to the opposite sex on a par with, say, having a fake I.D. ...BINGO!