Stacking the Z's

We were spending some time with friends in a small town in Mexico a few years ago, and I was surprised that at a predetermined time, shopkeepers shooed everyone out and closed the doors: it was siesta time. An hour later, the shops reopened, and it was back to business. In a nutshell, that's what I think is wrong with this country...it's go, go, go until we fall over dead of heart attacks or strokes from all the crappy food we inhale and a lack of quality sleep in the form of power naps. Many others have this idea, but we seem to be missing out. Take spain, for example.
This country even has a recognized group in charge of keeping alive that nation's tradition of power napping during the day. The National Association of Friends of the Siesta even sponsored a national contest lately to showcase the benefits of the power nap. Held in a busy mall in Madrid, the contest was planned to find out how many minutes contestants could sleep in a 20-minute time span. Contestants were monitored electronically to determine how long each had slept as well as the decibel level of the snores.
Our winner, one Pedro Soria Lopez, slept for 17 minutes and recorded snores in excess of 70db. For his efforts, he won 1,000 euros, defeating more than 350 others.
My question remains, why wasn't I notified?