M.L.E. Home of the Top Dogs?

In what copuld potentially be a gastronomical upset, I have recently learned that Takeru Kobayashi might not be part of my annual Fourth of July celebration as he has been for nigh on to ten years. This stomach-churning news was given forth by George Shea, the president of Major League Eating. Yes, that's right...you read it correctly. There IS a professional organization for those who stuff themselves like natural-case wieners for fame and money.
Every year on our national holiday in July, Natahn's Hot Dogs sponsors an eating contest on, where else, Coney Island. Kobayashi made it famous as he won for six consecutive years, beginning in 2001. This makes him the sausage equivalent of Lance Armstrong and the New York Yankees. Lately, however, his crown has been usurped by Joey Chestnut who has won the last three titles and is gnashing at the bit (so to speak) to win a fourth consecutive this year.
Now, I'm certain you're wondering why Kobayashi might opt out of this year's mano-a-mano chowdown showdown. Indigestion? Sprained spleen? Dog tired? (sorry). Nope...the fact is that he has thus far refused to commit to this bile-inducing event due to a breakdown in contract negotiations!
What???!!! He gets an appearance fee? He's paid to attend and eat free hot dogs? (BTW...I've had Nathan's at the ballpark in the Bronx, and Salmon's from Luxemburg are better)
I'm simply blown away to discover that there is such a thing as an appearance fee for the "stars." I thought only the "wieners" got paid. (sorry again)
Next question: How can I get in on this?